Trailer 1 – Drag Me to Hell (horror):
The trailer begins in a fairly modern office; the colour design has been specifically selected to emphasize the ‘real’ and ‘everyday’ aspect of the location. Simple incidental music is played over lines of dialogue – this then changes to a more significant and dark piece of incidental music; thus drawing the viewer in by creating a tense atmosphere in a ‘normal’ location and situation.
During the first 15 seconds of the trailer the viewer becomes hooked by the realism that this isn’t your ordinary horror film – the SFX and makeup used on the old lady has created a character of innocence, yet also anger and a foreshadowing that something bad is about to occur. What follows next is a rapid 2 minute trailer filled with establishing shots to highlight the different locations, high-angled shots zooming in towards characters with an informative voiceover. The dramatic use of dim and dark lighting contrasted against the bright and extravagant CGI effects complement each other perfectly through cross-cutted shots.
Throughout the trailer there are six different transitions containing text, often slotted into the trailer using fade-ins and blurred shots; these text transitions contain subtle hints towards the plot of the film, its producers and its release date.
The trailer doesn’t give away too much of the film, yet it gives away enough to draw you in and capture your attention – the extreme close-ups and the characters make you believe in the film and its message, forcing you to watch it.
Drag Me to Hell Film Poster Analysis:
The film poster focuses completely on the main character within the film – she is being pulled down by three computer generated hands and has a distressed and painful look upon her face; highlighting the main aspects of the film – the ‘dragging to hell’. In surrounding there is a row of normal looking houses, giving the poster and film an aspect to relate to; the character is then surrounded by fire. The bright white and bold text is used throughout the poster on the title, release date; actor acknowledgement and quotes, making them stand out amongst the centre image.
Trailer 2 – 10 Things I Hate About You:
The trailer starts with a 5 second viewing of text, indicating the age approved audience rating by its producers. In two transitions there are two important features of text; one states the creators of the film and the other stating the title.
The trailer then goes straight into a preview of the film using a tracking shot to show the innocence and likeability of the film straight away. There are then various transitions of text used at a sped up pace, ironically giving subtle hints to the film by stating 10 things the characters hate about one another.
A voiceover accompanies various tracking shots and cross-cutting between scenes and characters – all dressed slightly dated, yet showing its relevance at its time of release.
Extreme close-up camera shots are used on a completely different character to establish the differences between them and complement the giveaways of the voiceover plot.
The trailer then showcases and cross-cuts between various scenes in the film, keeping it fresh and current even in today’s market; finally, ending with text transitions of the film’s release date.
10 Things I Hate About You Poster Analysis:
The layout of the poster is kept simple with a completely white background to keep the focus on the group photo of its main characters covering the centre third of the poster and the bright and bold text of the title.
A simple black, grey and red colour palette is used for the text – a quote to ironically provide a message for the film, the title, the largest font and the actor and creator accrediting text. Overall, a fresh and current poster complementing the film itself.
Trailer 3 – The Hangover:
An establishing shot is used to open the trailer with a scene from the film, showcasing its comedy genre from the outset. Amongst transitions of text establishing its creators and producers, the next 2.30 minutes of the trailer presents a fast-paced aspect accompanied with handheld camera shots, zoom shots and cross-cutting to complement the out-of-control humour and antics in the film. The accompanied music is that of the soundtrack – fast, adventurous songs to complement the genre.
The Hangover Poster Analysis:
The overall layout of the film poster looks slightly busy due to the bright orange spot lights used as a background and the large scale photograph covering nearly the entire poster; however it is these aspects, coincided with the bright, luminous and glowing text used for the title and text, that complements and highlights the plot of the actual film. The quotes used state that the film is set in Vegas and has a comedic aspect to it.
The trailer begins in a fairly modern office; the colour design has been specifically selected to emphasize the ‘real’ and ‘everyday’ aspect of the location. Simple incidental music is played over lines of dialogue – this then changes to a more significant and dark piece of incidental music; thus drawing the viewer in by creating a tense atmosphere in a ‘normal’ location and situation.
During the first 15 seconds of the trailer the viewer becomes hooked by the realism that this isn’t your ordinary horror film – the SFX and makeup used on the old lady has created a character of innocence, yet also anger and a foreshadowing that something bad is about to occur. What follows next is a rapid 2 minute trailer filled with establishing shots to highlight the different locations, high-angled shots zooming in towards characters with an informative voiceover. The dramatic use of dim and dark lighting contrasted against the bright and extravagant CGI effects complement each other perfectly through cross-cutted shots.
Throughout the trailer there are six different transitions containing text, often slotted into the trailer using fade-ins and blurred shots; these text transitions contain subtle hints towards the plot of the film, its producers and its release date.
The trailer doesn’t give away too much of the film, yet it gives away enough to draw you in and capture your attention – the extreme close-ups and the characters make you believe in the film and its message, forcing you to watch it.
Drag Me to Hell Film Poster Analysis:
The film poster focuses completely on the main character within the film – she is being pulled down by three computer generated hands and has a distressed and painful look upon her face; highlighting the main aspects of the film – the ‘dragging to hell’. In surrounding there is a row of normal looking houses, giving the poster and film an aspect to relate to; the character is then surrounded by fire. The bright white and bold text is used throughout the poster on the title, release date; actor acknowledgement and quotes, making them stand out amongst the centre image.Trailer 2 – 10 Things I Hate About You:
The trailer starts with a 5 second viewing of text, indicating the age approved audience rating by its producers. In two transitions there are two important features of text; one states the creators of the film and the other stating the title.
The trailer then goes straight into a preview of the film using a tracking shot to show the innocence and likeability of the film straight away. There are then various transitions of text used at a sped up pace, ironically giving subtle hints to the film by stating 10 things the characters hate about one another.
A voiceover accompanies various tracking shots and cross-cutting between scenes and characters – all dressed slightly dated, yet showing its relevance at its time of release.
Extreme close-up camera shots are used on a completely different character to establish the differences between them and complement the giveaways of the voiceover plot.
The trailer then showcases and cross-cuts between various scenes in the film, keeping it fresh and current even in today’s market; finally, ending with text transitions of the film’s release date.
10 Things I Hate About You Poster Analysis:
The layout of the poster is kept simple with a completely white background to keep the focus on the group photo of its main characters covering the centre third of the poster and the bright and bold text of the title.A simple black, grey and red colour palette is used for the text – a quote to ironically provide a message for the film, the title, the largest font and the actor and creator accrediting text. Overall, a fresh and current poster complementing the film itself.
Trailer 3 – The Hangover:
An establishing shot is used to open the trailer with a scene from the film, showcasing its comedy genre from the outset. Amongst transitions of text establishing its creators and producers, the next 2.30 minutes of the trailer presents a fast-paced aspect accompanied with handheld camera shots, zoom shots and cross-cutting to complement the out-of-control humour and antics in the film. The accompanied music is that of the soundtrack – fast, adventurous songs to complement the genre.
The Hangover Poster Analysis:
The overall layout of the film poster looks slightly busy due to the bright orange spot lights used as a background and the large scale photograph covering nearly the entire poster; however it is these aspects, coincided with the bright, luminous and glowing text used for the title and text, that complements and highlights the plot of the actual film. The quotes used state that the film is set in Vegas and has a comedic aspect to it. 
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