Wednesday 23 November 2011

Casting

Successful castings:
Niamh Kinsella – when Niamh auditioned for the role we were hesitant as to how she would perform in the role of a serious character as she is well known for her comedy status and roles within the film industry and almost all of her major film roles involve a comedy aspect; however we were very surprised as to how dedicated and commited she became to the part straight away - she engaged herself within in the role of the character easily and also developed certain trates of her own to add towards the character. Niamh was very confident within herself and embedded this within her character, she had a clear voice and her diction was perfect when asked to recite some of the chosen dialogue. The main aspect that stood out about Niamh was her ability to work well with other actors - she produced amazing chemistry with both actors going up for the main role; Niamh made it an easy decision for us when choosing our female young actor lead role.






Harry Craven – although Harry isn't as much of a well known actor as our other auditionees he became a clear contender form the start; he was punctual to his audition, unlike some of the other more professional actors, he was very good and very quick at getting into character - providing various different scenes for us to work with. The main aspect that stood out about Harry was his ability to take direction extremely well from all three members of our group; he took direction from three different directors with three different views and was able to commit and produce various excellent scenes for each of us, helping us to develop a final scene together. Harry had amazing chemistry with all actors on set, especially Niamh Kinsella, our favoured female young actor.
After an in-depth discussion within the group and a 'trial run-through' of our trailer, we decided that we would use the male member of our group, Lewis Robinson, as the male lead in our trailer; we used our 'trial run-through' as simply a basis to decide the story line, plot and dialogue that would be featured in our trailer and we felt the easiest way to do this was to use Lewis and myself, Ciara Walton, as the lead roles - however we didnt anticipate that the chemistry between the two of us would be so good and after being let down so many times with previous films, we came to the conlusion as a group that the best possible solution for our film would be to use the two of us, Lewis and Ciara, as the male and female lead roles within our film. Due to time schedules for other actors and constantly being let down, we decided to attempt it on our first draft and the aesthetics of myself and Lewis together was appealing and the chemistry was very noticeable. So with the help of Beth our director, we decided to remain as the roles.We felt that the fact we were in a group together added to our chemistry, commitment and reliability; it was also easier to take direction and constructive criticism from Beth, our director. It also gave us the opportunity to direct ourselves when looking back at takes and filming, however; we did decide to audition other male and female actors, including the last member of our group Bethany Reilly, to make sure that we were making the best decision for our film trailer. Overall we came to the conclusion that Lewis and myself were best suited to the roles and I will explain in an unbiased opinion below stating the reasons of why we were successful and why other auditionees were unsuccessful.



Lewis Robinson - after doing a brief 5 minute filming session with Lewis, we were pleasantly surprised as to how well he adapted to the role of an actor as his usual proffession is dedicated to the behind-the-scenes work of a film. Lewis was punctual, reliable and a pleasure to work with; he understood the needs of the director and was able to work well with any actor we presented him with, even the younger actors which most other auditionees struggled with. When faced with the decision of capturing the right angles and getting the best location and lighting, Lewis was on board and happy to lend a hand within the directing aspect - he stayed hesistant enough and let us as directors do the main decisions but as he is one of our co-directors, we were happy when he lended a hand and gave a contribution. When we gave Lewis a section of dialogue to learn he was able to adapt and produce a character within minutes; giving us a different perspective on the story line altogether - allowing us to create more in-depth characters. The main aspect that confirmed Lewis' place within the film was his amazing chemistry and likeable disposition; overall, Lewis was a clear choice from the start.


Ciara Walton
- Ciara arrived on set with a happy disposition and this continued throughout the audtioning process, she was willing and able from the out set and provided a unique approach to the character. When asked to perform a section of dialogue with other actors she was more than willing and created different and likeable chemistry with all other auditionees; she coped well under pressure and was one of the best of the day when working with the younger actors. Ciara was punctual and always arrived on set with a positive attitude - being part of the group and one of the directors, she was also able to contribute to that factor of the trailer and apply different skills within the proxemics and vocal range of the actors within the trailer. Overall, it was a clear decision from the start that Ciara would be our chosen lead actress for our trailer.



Unsuccessful castings:
Daniel Watts – we were unhappy with Daniel from the outset as he turned up over an hour late to set, and when we questioned him and stated that this was his audition and we weren't going to just hand him the role, he became very defensive and moody; after finally agreeing to audition against other actors, Daniel wouldn't take the role seriously and was prone to acting up and joking about on set - trying to get the other actors in trouble, possibly trying to sabotage their chances. We felt that, due to his previous roles in various major films, Daniel was a very good actor; however it was his ego and non committment to the part that let him down.


Keeley Ryan – a very unexperienced young actor, however we felt Keeley could pull it out of the bag, just as Harry had, but she lacked in the confidence department and just wasn't good enough for the role when compared to other actors. Another aspect that steered us away from Keeley was the fact that she let her confidence get in the way of developing chemistry with the other male actors - she was very immature when it came to co-acting; we decided to use Keeley for our second draft alongside Daniel but we felt they just weren't good enough for the final film.


Aisling Byrne - at the start of the auditoning process we were very excited to have Aisling on set and she soon became the 'life of the party' so to say, however after a couple of call backs she became negative towards most aspects and didnt agree on many decisions that we were asking her to do - after two days Aislings attitude became unsatisfactory and her tardyness became a huge issue; other auditonees were having to wait hours before Aisling arrived on set. The positive aspects of Aislings audition was the chemistry she provided towards other cast members and the short time it took her to learn the dialogue we had provided, however, although we were close to seriously considering Aisling for the role, we decided as a team that she would be to unreliable to hire.


Niall Moore - when Niall came to us for his first audition for the lead role we were very positive that he would be able to deliver; he surprised us in many ways and was very good at character developing. He fast became one of our favourites and made it to the final stages of auditions for the lead role, however, althought Niall was very impressive and had amazing actor credentials we felt that he had just been beat to the post by one of our other actors. Instead of completley losing Niall, we decided to use his talent to add in the character of 'boyfriend' - we created the role of 'boyfriend' purely for Niall as we didnt want to lose him and we were very aware as to the amount of effort, time and committment he put into landing the lead role. We cast Niall for the first draft of our trailer and he worked exceptionally well with all the other actors, building great chemistry; however he did turn up on set very tired and it made us reconsider the presumption that Niall may be a very big socialite - after talking to Niall and understanding that he did tend to go out most nights and would usually come into work very tired, we were hesitant on whether or not to keep him on for the second and final draft of our trailer. We are still undecided on whether or not we are going to keep Niall on but for the most part he was a delight to work with.


Jack Dooge-Johnson - we were very pleased to hear that Jack D-J would be auditioning for the lead male role as he is such a big 'of the moment' Hollywood star, however, we were very dissapointed to witness how the height of Jack's fame had really gone to his head - he turned up over 45 minutes late to set, didn't agree with the dialogue he was given and asked for it to be either changed slightly or completley re-written for his benefit, he was completley un-ready for the tasks and trials of the auditioning process as he came dressed as though he had just gotten out of bed and threw on a pair of sunglasses; which he never took off, adding to his rude manner. Jack was rude to all 3 directors throughout the entire day and the only reason we tolerated his un-called for behaviour throughout the day was because of his recent big acting jobs. Jack didn't even make it through the first stage of auditions and we regret his audition altogether.





Bethany Reilly - we were quite hesitant as to how Bethany would react on set and whether or not she would be able to commit completley to a more serious role, as we discovered before the auditioning process that she is well known for her comedy roles and hasnt ever really done a serious romantic film - as much as we hate to say it, as she was a lovely person and a joy to work with, Bethany wasn't suited for the female lead role at all; she was unable to adapt to the character and when she wasnt the centre of attention she was prone to acting up on set. She thre tantrums if the attention wasnt based solely on her and she tried to inject and unwanted comedy aspect to the film; her constant joking and comedic traits on set was the final reason why she didn't make it to the second stages of auditions. Although Bethany was a lovely girl with a happy disposition, we felt she was to 'comedy' for our particular film trailer, however we wish her all the best in the future.

Group Interview and results

Questionnaire and results

Meeting 3

Members present: Bethany Reilly, Lewis Robinson and Ciara Walton
Items Discussed: Draft poster and magazine layout drawn out on paper


Analysis of film poster draft:I would like my film poster to be quite simple, so as a first draft I have decided to keep it mainly focused on the images - having 5 polaroid images in the centre of the poster, a masthead design of the film title above and centre, a few lines of text accrediting actors and directors in the bottom right hand third, either a puff or plug of text about the film situated on the right hand third just above the accrediting text in the billing block.

Analysis of film magazine front cover draft:I wanted my film magazine front cover to contrast yet coincide with my film poster, therefore I decided to have it focused mainly on the text - with a main masthead of the magazine title at the top and centre of the image, a promotional puff in the top righth and corner, three or more items of text on the left hand third of my poster; made up of puffs and plugs, more promotional text and plugs in the bottom right hand corner - yet still keep the image central and one of the main focuses of the poster, and a smaller image of the companies logo in the right hand corner beneath the masthead. The final addition to my film magazine front cover is the bar code situated in the bottom left hand corner of the page with two items of text stating the date and price of the issue.


Posters and Magazines that I took inspiration from:

Analysis of Film magazine covers

Magazine Cover 1 – X-MEN: Origins:


The magazine cover for the film X-MEN: Origins is dramatic to say the least; a simple colour scheme of black, white and red has been used for the featured text, so to make sure they stand out against the striking blue-sky background.
The main actor, Hugh Jackman, has been used as a centre image to represent the film. A profile photograph is used, from the knees upwards and taken from a slightly lower angle – all of these techniques are to make sure the image stands out, is as equally dramatic as the background, and promotes the film to its full extent. All of the text featured – masthead, left-hand third, and film title, pun and plug – are situated behind the image to show the superior proxemics of the centre image.
All text is in block, black and white text to keep it simple yet striking, the masthead title of the magazine is in a larger font and also red, to highlight its proxemics.



Magazine Cover 2 – Hellboy 2:

At first glance, the magazine cover for the film Hellboy 2 is very striking and dramatic, however; as you analyse its features more carefully you realise that apart from the masthead title and the centre image, all other aspects are very basic; this is to make sure the image and title are the most appealing – a simple red, white and gold colour scheme is used for all of the text features, left hand third, pugs and promotional packages. What the magazine has done for its Hellboy 2 edition, to make it more dramatic, marketable and to coincide with the films action/thriller genre, is change its masthead design dramatically – instead of its usual bold, black, capital font, the ‘EMPIRE’ title is surrounded by fire, complementing the anger and colour of the main central image, making for a very aesthetically appealing front cover.


Magazine Cover 4 – Harry Potter and The Deathly Hallows, Part 2:


Again, for this particular front cover, like the Hellboy 2 edition, the magazine has changed the cover and its features dramatically – due to the hype and world-wide franchise surrounding the featured film, Harry Potter and The Deathly Hallows Part 2, the magazine has chose to honour it and rid of everything, including the promotional packages and all text. The only thing that remains is the masthead, bar code, date and issue number, a line of text and the central image.
The central image stands out perfectly as the magazine has used a simple yet beautiful image of the films three main characters amongst a dark grey background; the image has been brought forward in front of the masthead title to show its significance and finally; a simple, white, bold and capitalised sentence reading ‘THE LAST CRUSADE. THE PERFECT FAREWELL.’ Is situated just above the masthead title to make it aesthetically appealing and to complement the central image perfectly.

Analysis of promotional packages related to your specific genre

Trailer 1 – The Notebook:

Incidental music used from the outset accompanied by a transition of text stating the films creator. After the text fades, the music continues; creating a simple, sweet and romantic atmosphere alongside an establishing shot of a beautiful river location. A voiceover from a character then narrated the trailer, as he does so in the actual film, creating an inviting and warming feel to the trailer; drawing you in.
The cross-cutting between scenes of the film shows the spontaneous romantic genre and highlights the struggles within the relationships between characters – providing a questionable romance and an ultimatum to choose; the fading of scenes and the transition between years within the story gives away a lot, but not too much to ruin the storyline altogether.
Another voiceover is then used to establish the production company behind the film and the main actors within the cast – providing another source of important information for the viewer.
The Notebook Poster Analysis:The layout of the poster is very simplistic, keeping to a minimalistic colour palette of blue and black.
The image covers the entire poster and is that of the two main characters kissing in the rain – promoting the romantic genre and the simplistic colour palette. The tag line at the top of the poster is what gives the viewer more of an insight into the films plot, with a catchy quote. The film title stands out the most as it has a different, more fancy font than any of the other text featured on the poster.




Trailer 2 – P.S I Love You:

A 10 second transition of text is used to open the trailer, establishing legal aspects of its viewing. The trailer then fades into a scene from the film in which shot/reverse shot is used between characters. Several transitions of text are used alongside a voiceover which, in my opinion, gives away a little too much of the film; however the contradicting happy and sad soundtrack coincided with the fast paced crosscut between various moments in the film proves that there are still moments of the film that are unseen. The happy-go-lucky quotes and scenes provide a romantic and aesthetically appealing trailer for the film.
P.S I Love You Poster Analysis:
The poster focuses mainly on the image of the two main characters – although it doesn’t give the plot away or any insight into it, it draws you in and makes you want more. The red, white and black colour scheme for the featured actors, title and accreditation to producers all tie in with the simplicity of the poster – proving it to be a complete opposite to the trailer.

 

Trailer 3 – The Last Song:

A 5 second text transition is used at the beginning of the trailer to establish legal age requirements for the trailer.
The film then begins with incidental music, a voiceover from a character within the film. Up-beat incidental music overlapping the various fade in cross-cuts between scenes from within the film present a first impression of an up-beat, happy-go-lucky film about love; however, when the soundtrack overtakes the incidental music and appears more mysterious and meaningful, it presents an element of surprise to the film.
Throughout, transitions of text are used establishing facts like ‘from the author of The Notebook’ and ironic quotable tag lines that emphasize a hidden message in the film that the trailer hasn’t revealed; thus keeping the viewer glued.
The last half of the trailer produces scenes from the film in a sped up view with snippets of various quotes, keeping the viewer intrigued at all times.
The trailer ends with an establishing shot of the films location and text transitions verifying the film’s release date, accrediting cast and official website.

The Last Song Poster Analysis:

The backdrop of the poster creates a slightly crowded aspect, however, the blended images of the films two main actors provide a clearer view of the film; alongside the simple white and black colour palette on the tag line and text on the right hand third, the poster gives a better view upon the film then the trailer itself, confirming the mystery within it.

Analysis of promotional packages

Trailer 1 – Drag Me to Hell (horror):
The trailer begins in a fairly modern office; the colour design has been specifically selected to emphasize the ‘real’ and ‘everyday’ aspect of the location. Simple incidental music is played over lines of dialogue – this then changes to a more significant and dark piece of incidental music; thus drawing the viewer in by creating a tense atmosphere in a ‘normal’ location and situation.
During the first 15 seconds of the trailer the viewer becomes hooked by the realism that this isn’t your ordinary horror film – the SFX and makeup used on the old lady has created a character of innocence, yet also anger and a foreshadowing that something bad is about to occur. What follows next is a rapid 2 minute trailer filled with establishing shots to highlight the different locations, high-angled shots zooming in towards characters with an informative voiceover. The dramatic use of dim and dark lighting contrasted against the bright and extravagant CGI effects complement each other perfectly through cross-cutted shots.
Throughout the trailer there are six different transitions containing text, often slotted into the trailer using fade-ins and blurred shots; these text transitions contain subtle hints towards the plot of the film, its producers and its release date.
The trailer doesn’t give away too much of the film, yet it gives away enough to draw you in and capture your attention – the extreme close-ups and the characters make you believe in the film and its message, forcing you to watch it.

Drag Me to Hell Film Poster Analysis:
The film poster focuses completely on the main character within the film – she is being pulled down by three computer generated hands and has a distressed and painful look upon her face; highlighting the main aspects of the film – the ‘dragging to hell’. In surrounding there is a row of normal looking houses, giving the poster and film an aspect to relate to; the character is then surrounded by fire. The bright white and bold text is used throughout the poster on the title, release date; actor acknowledgement and quotes, making them stand out amongst the centre image.

Trailer 2 – 10 Things I Hate About You:

The trailer starts with a 5 second viewing of text, indicating the age approved audience rating by its producers. In two transitions there are two important features of text; one states the creators of the film and the other stating the title.
The trailer then goes straight into a preview of the film using a tracking shot to show the innocence and likeability of the film straight away. There are then various transitions of text used at a sped up pace, ironically giving subtle hints to the film by stating 10 things the characters hate about one another.
A voiceover accompanies various tracking shots and cross-cutting between scenes and characters – all dressed slightly dated, yet showing its relevance at its time of release.
Extreme close-up camera shots are used on a completely different character to establish the differences between them and complement the giveaways of the voiceover plot.
The trailer then showcases and cross-cuts between various scenes in the film, keeping it fresh and current even in today’s market; finally, ending with text transitions of the film’s release date.

10 Things I Hate About You Poster Analysis:
The layout of the poster is kept simple with a completely white background to keep the focus on the group photo of its main characters covering the centre third of the poster and the bright and bold text of the title.
A simple black, grey and red colour palette is used for the text – a quote to ironically provide a message for the film, the title, the largest font and the actor and creator accrediting text. Overall, a fresh and current poster complementing the film itself.

Trailer 3 – The Hangover:
An establishing shot is used to open the trailer with a scene from the film, showcasing its comedy genre from the outset. Amongst transitions of text establishing its creators and producers, the next 2.30 minutes of the trailer presents a fast-paced aspect accompanied with handheld camera shots, zoom shots and cross-cutting to complement the out-of-control humour and antics in the film. The accompanied music is that of the soundtrack – fast, adventurous songs to complement the genre.

The Hangover Poster Analysis:
The overall layout of the film poster looks slightly busy due to the bright orange spot lights used as a background and the large scale photograph covering nearly the entire poster; however it is these aspects, coincided with the bright, luminous and glowing text used for the title and text, that complements and highlights the plot of the actual film. The quotes used state that the film is set in Vegas and has a comedic aspect to it.

Meeting 2

Members present Lewis Robinson, Bethany-Louise Reilly and Ciara Walton.
Topics Discussed The overall storyline, characters and casting.
First storyline discussed: Title = ‘Unknown’
An unlikely love story between a boy who wants to become a BMX professional and a girl who is dedicated to her school work. As they meet by chance, they become better friends and as they get to know each other they end up falling in love; however, he goes off the rails when he is pressured by his family to do better in school and, unintentionally, brings her down with him. After months of rebelling against her family in order to continue her relationship with the boy, the girl’s father finally has enough and puts his foot down; he stops his daughter from seeing the boy and in the end, gives her an ultimatum – boyfriend or family?


In order to gain the best feedback possible, we decided that basing the decision on just our opinions wouldn't make our trailer the most successful; however if we had the opinions and encouragment from members of our target audience, the feedback we could gain would no doubt help us towards the best decision.

We decided to interview students aged between 15-17 asking them what they thought of each storyline, here is some of the recorded feedback for the first storyline:


Check this out on Chirbit
Second storyline discussed: Title = ‘The Way We Were’
A boy and a girl, who live next door to each other, have been best friends since forever – they go to the same nursery, primary school and secondary school; over the years they begin to start a relationship but when the girl’s father gets a promotion at work and is forced to move to another city, the boy and girl, teenagers at this point, agree to try and stay in touch but end their relationship and friendship with the exchange of a mutually important object. After three years apart and minimal contact, the boy and girl are re-united at university, but much to the boy’s dismay, the girl already has a boyfriend. A brief reuniting occurs in which the boy tries to persuade the girl to rekindle their childhood romance; however the girl persists that they cannot go back to ‘the way they were’ – the story ends with the ultimatum of whether the girl will choose they boy she is with now or whether she will go back to her childhood sweetheart, who does she choose?

Here is some of the feedback for the second storyline:


Check this out on Chirbit
After a thorough discussion and some disagreement, we used the opinions and feedback from our recorded interviews to work as a team; we decided to go with our second storyline titled ‘The Way We Were’ – this is because the first storyline seemed very out there and optimistic, whereas with the second storyline we felt there was more to add, more depth and development that could be made. We then made the decision to draw up a draft story board containing 8 different scenes, each describing the most important parts of the storyline. This helped us with casting, dialogue and choosing our final story board - it helped the actors to produce a character when they knew the scenes they were portraying, it gave us a basis on how to start our dialogue and how we would want our final trailer to appear.

Meeting 1

Members present – All: Lewis Robinson, Bethany-Louise Reilly and Ciara Walton.
Topics discussed – deciding the genre, props, characters and location.



First genre discussed: Skins/Shameless – wasted youth, adolescence, teenage dramas
Props – alcohol, cigarettes, college, etc
Character profile – grunge, beautiful, doe-eyed, mysterious, endearing
Location – night clubs, college, bedroom
After thorough discussion and ideas related around the Skins/Shameless genre, we decided as a group that the theme of adolescence within the genre is far to niche and specific; not relating broadly enough towards an audience, therefore we chose not to go ahead with the Skins/Shameless style genre.
Second genre discussed: Romance – unrequited love - The Way We Were
Props – a significant object, no other specific props needed
Character Profile – young children, teenagers and students, quirky and cool, English rose
Location – school and university
We decided as a group that, so far, the romance genre would be the best for our film; overall, it’s the most approachable and world-wide recognised genre for all audiences, however we still have one more genre to discuss.
Third genre discussed: Religiously based - The Passion Of The Christ
Props – rosary beads and crucifix
Character Profile – one catholic girl and a Muslim boy, around the age of adolescence
Location – school and church
After a brief overview of the compete aspects that this genre would produce, we decided together that it wouldn’t be the best idea as, without realisation, we could end up offending various people and overall, the genre wouldn’t appeal to the broadest of audiences.

Finally, after discussing a pros and cons list for each film genre, we decided upon a romance genre – this is because as a genre, out of the three, it has the broadest audience and the biggest demand amongst the industry.