Incidental music used from the outset accompanied by a transition of text stating the films creator. After the text fades, the music continues; creating a simple, sweet and romantic atmosphere alongside an establishing shot of a beautiful river location. A voiceover from a character then narrated the trailer, as he does so in the actual film, creating an inviting and warming feel to the trailer; drawing you in.
The cross-cutting between scenes of the film shows the spontaneous romantic genre and highlights the struggles within the relationships between characters – providing a questionable romance and an ultimatum to choose; the fading of scenes and the transition between years within the story gives away a lot, but not too much to ruin the storyline altogether.
Another voiceover is then used to establish the production company behind the film and the main actors within the cast – providing another source of important information for the viewer.
The Notebook Poster Analysis:The layout of the poster is very simplistic, keeping to a minimalistic colour palette of blue and black.
The image covers the entire poster and is that of the two main characters kissing in the rain – promoting the romantic genre and the simplistic colour palette. The tag line at the top of the poster is what gives the viewer more of an insight into the films plot, with a catchy quote. The film title stands out the most as it has a different, more fancy font than any of the other text featured on the poster.
Trailer 2 – P.S I Love You:
A 10 second transition of text is used to open the trailer, establishing legal aspects of its viewing. The trailer then fades into a scene from the film in which shot/reverse shot is used between characters. Several transitions of text are used alongside a voiceover which, in my opinion, gives away a little too much of the film; however the contradicting happy and sad soundtrack coincided with the fast paced crosscut between various moments in the film proves that there are still moments of the film that are unseen. The happy-go-lucky quotes and scenes provide a romantic and aesthetically appealing trailer for the film.
P.S I Love You Poster Analysis:
The poster focuses mainly on the image of the two main characters – although it doesn’t give the plot away or any insight into it, it draws you in and makes you want more. The red, white and black colour scheme for the featured actors, title and accreditation to producers all tie in with the simplicity of the poster – proving it to be a complete opposite to the trailer.Trailer 3 – The Last Song:
A 5 second text transition is used at the beginning of the trailer to establish legal age requirements for the trailer.
The film then begins with incidental music, a voiceover from a character within the film. Up-beat incidental music overlapping the various fade in cross-cuts between scenes from within the film present a first impression of an up-beat, happy-go-lucky film about love; however, when the soundtrack overtakes the incidental music and appears more mysterious and meaningful, it presents an element of surprise to the film.
Throughout, transitions of text are used establishing facts like ‘from the author of The Notebook’ and ironic quotable tag lines that emphasize a hidden message in the film that the trailer hasn’t revealed; thus keeping the viewer glued.
The last half of the trailer produces scenes from the film in a sped up view with snippets of various quotes, keeping the viewer intrigued at all times.
The trailer ends with an establishing shot of the films location and text transitions verifying the film’s release date, accrediting cast and official website.
The Last Song Poster Analysis:
The backdrop of the poster creates a slightly crowded aspect, however, the blended images of the films two main actors provide a clearer view of the film; alongside the simple white and black colour palette on the tag line and text on the right hand third, the poster gives a better view upon the film then the trailer itself, confirming the mystery within it.
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